Distinctive Eyewear Collections
Curated for Independent Opticians
With over 25 years in the optical industry, Lloyd Eyewear brings a carefully curated portfolio of independent eyewear brands to the UK market, featuring distinctive collections that combine craftsmanship, innovation, and sustainable design.
Featured Brands
Tree
Italian contemporary craftsmanship defined by refined lines, and innovative materials.
Rolf
Award-winning Austrian eyewear sustainably made from wood, stone, and plant biopolymers.
DITA
World-renowned luxury, designed in California and handcrafted in Japan.
Lunor
Timeless design from Germany's Black Forest Region, balancing tradition and innovation.
Why Lloyd Eyewear
• 25+ years experience in optical
• Carefully curated independent brands
• Personal service and training
• Practice visits and trunk shows
• Appealing staggered price points
Connect with us to become a stockist.
+44 (0) 7734 601 234
About Lloyd Eyewear
Lloyd Eyewear is a curated eyewear consultancy dedicated to supporting independent opticians with distinctive, design-led collections and a highly personal service.Founded by Trystan Lloyd, the business brings together over 25 years of experience in the optical industry, from dispensing and retail to brand development, training, and wholesale.
Meet Trystan
Trystan has spent more than two decades working closely with independent practices across the UK, building a deep understanding of what makes a successful optical business, both commercially and creatively.For over 12 years, he specialised in bespoke eyewear, working with Tom Davies to help opticians deliver truly tailored eyewear experiences. His role extended beyond sales, supporting practices with training, product knowledge, and building confidence in bespoke dispensing.This hands-on, relationship-driven approach is at the heart of Lloyd Eyewear.
The Offering
Lloyd Eyewear was created to offer a new, carefully selected portfolio of independent brands that combine craftsmanship, innovation and strong commercial appeal.Each collection has been chosen to offer something genuinely different, from sustainable materials and technical innovation to refined luxury design, while ensuring a balanced and accessible price architecture for practices.• TREE Spectacles – contemporary Italian design with innovative materials
• ROLF Spectacles – award-winning Austrian eyewear crafted from natural and sustainable materials
• DITA – luxury frames defined by precision engineering and Japanese craftsmanship
• LUNOR – outstanding German design balancing tradition with innovationTogether, these collections provide a versatile and distinctive offering that helps practices stand out.
Working with Lloyd Eyewear
Lloyd Eyewear is built on a personal, collaborative approach.Trystan works closely with each practice to provide:• Practice visits and tailored product presentations
• Staff training and product education
• Support with merchandising and brand positioning
• Trunk shows and in-store eventsThe focus is always on long-term partnerships, helping practices grow with collections that excite both teams and customers.Whether you’re looking to refresh your current offering or introduce something new and distinctive, Lloyd Eyewear offers a flexible and supportive approach tailored to your practice.
Connect with Lloyd Eyewear to become a stockist.
+44 (0) 7734 601 234
Brand Portfolios
Tree Spectacles
Designed and made in North Venice, Italy. Tree Spectacles are defined by minimal, refined lines, and innovative materials, including titanium and advanced acetate. The brand focuses on contemporary styling combined with high-quality craftsmanship.
Rolf Spectacles
Award-winning, family-run Austrian eyewear crafted from natural materials like wood, stone, and plant-based biopolymers. Rolf Spectacles combine sustainable design with incredibly innovative engineering and a patented hinge system.
DITA
Globally recognised luxury eyewear with timeless, fashion-forward form, high-definition details, and enduring functionality. Renowned for its skilled craftsmanship and meticulous production using premium Japanese titanium and acetate.
Lunor
Sophisticated German eyewear known for their understated design and exceptional craftsmanship. Handcrafted in the Black Forest from premium materials, Lunor frames combine heritage-inspired design with modern precision.
+44 (0) 7734 601 234